Business Narrative Brand Strategy
Align management, product and marketing around one strategic narrative grounded in business facts, product value and consumer tension.
WHO WE ARE
One business problem. One connected response from strategy to execution.
Founded in 2012, Goodidea now has more than 400 people working across Beijing, Shanghai and Hangzhou. Our capabilities have developed with China's changing marketing environment—from social media and celebrity marketing to Douyin, Xiaohongshu and AI.
We start with the decision a brand needs to make, then connect the narrative, creative idea, channel plan and operating workflow needed to put that decision into market. The aim is to give clients a clearer basis for decisions and a more coordinated path to execution.
WHAT WE DO
Five growth solutions.
One connected system.
New Product Go-to-Market
Turn product value, audience, proposition, channel and launch timing into one coordinated market entry.
Integrated Marketing
Make strategy, creative, content, media, retail and social work toward the same business objective.
Douyin & Xiaohongshu Performance Marketing
Connect platform audiences, creators, content, paid media and post-campaign learning in a repeatable growth loop.
Celebrity Marketing 3.0
Move beyond endorsement exposure to a measurable, manageable system spanning audience, calendar, channel and conversion.
SPECIALIST SERVICES
High-context Content
Place the brand inside the cultural moment, social tension or lived experience people already understand.
Social Media Operations
Build an operating rhythm for always-on content, community interaction and platform-native learning.
AI Marketing
Redesign marketing workflows and turn proven methods into reusable agents, skills and delivery systems.
CONTACT GOODIDEA
A specific growth problem
is the starting point.
Goodidea's chief client service contact first understands your growth objective, then connects you with the people best suited to the problem.
